Ashley Moore: From Fashion Campaigns to Horror Roles and Baywatch

Ashley Moore has built a career that stretches from fashion photography to television thrillers and horror films. Some viewers know her as Riley in Prime Video’s I Know What You Did Last Summer. Others recognise her from modelling campaigns or her role in Festival of the Living Dead. Her screen credits also include the comedy Popstar: Never Stop Never Stopping, showing that her work reaches beyond one genre.

Her route into entertainment began with modelling, but acting was an ambition long before she became a familiar face on screen. Looking at her early interviews alongside her later roles reveals a gradual move towards the career she wanted, with auditions, rejection and new challenges along the way.

Table of Contents

Quick Bio

Field	Details
Full Name	Ashley Moore
Profession	Actress and model
Nationality	American
Date of Birth	15 July 1993
Age	33 years old, as of October 2026
Birthplace	Oceanside, California, United States
Family Background	Both parents served in the military
Early Modelling Agency	Nous Models
Modelling Campaigns	Victoria’s Secret Pink and Réalisation
Best Known For	I Know What You Did Last Summer (2021)
Breakthrough TV Character	Riley
Notable Films	Popstar: Never Stop Never Stopping, Tripped Up and Festival of the Living Dead
Horror Film Character	Ash in Festival of the Living Dead (2024)
Baywatch Character	Jasmine, a rookie lifeguard

Who Is Ashley Moore?

Ashley Moore is an American actress and model, born on 15 July 1993 in Oceanside, California. She turned 33 in July 2026. Her career brings together commercial modelling, film appearances and television work, with Riley remaining one of her most recognisable characters.

Moore’s background helps explain why a simple label does not quite cover her work. Although fashion gave her an early professional start, her interest in performance developed alongside it. The move into acting was therefore a return to an existing goal, rather than an entirely unexpected change.

A Childhood Spent Moving Around

Although Moore was born in California, she did not grow up in one place. In a 2016 interview with Sweat the Style, she explained that both her parents served in the military. Her family moved between several locations, including Texas, Tennessee, Louisiana, St Louis and North Carolina.

She also spoke warmly about travel, particularly the chance to experience other cultures and meet people. That interview offers a useful glimpse of her life before the better-known acting roles: someone interested in exploring the world while trying to establish a creative career.

How She Started Modelling

Moore’s entry into modelling followed encouragement from people who thought she should try it. She persuaded her mother to let her visit Los Angeles for a short period, with the understanding that she would return to North Carolina if she could not secure representation.

According to her account, Nous Models signed her soon after she arrived. However, she also faced rejection from other agencies because of her height. Her first opportunity came through an agency willing to see her potential despite that barrier.

This detail makes her early career more relatable than a straightforward discovery story. Getting signed mattered, but it followed a decision to travel, attend meetings and accept the possibility that the attempt might not work.

Building a Career in Fashion

Moore went on to work on campaigns for Victoria’s Secret Pink and Réalisation. A 2021 Who What Wear interview described her established modelling career and growing online audience before discussing her move towards acting.

Fashion work made her comfortable in front of a camera, but a photograph and a dramatic scene ask for different things. Modelling often centres on a particular look, movement or mood. Acting adds dialogue, relationships and a character’s changing emotions. Experience in one field can provide a starting point while still leaving plenty to learn in the other.

Why Acting Mattered to Her

In the same interview, Moore explained that acting had interested her since childhood. She described storytelling as an opportunity to discover unfamiliar parts of herself, while acknowledging that performing on camera could feel frightening and emotionally exposing.

She also spoke about feeling intimidated when stepping onto a major set and learning from the people around her. Her account makes clear that modelling experience did not remove the nerves of taking on a demanding acting job.

That willingness to discuss uncertainty gives a more useful picture of career development than confidence alone. A new role can bring an exciting opportunity and a steep learning curve at the same time.

Playing Riley in I Know What You Did Last Summer

Moore played Riley in the 2021 television adaptation of I Know What You Did Last Summer. The series follows a group of young people connected by a fatal hit-and-run and the secrets they try to keep afterwards. Its cast includes Madison Iseman, Brianne Tju, Ezekiel Goodman and Sebastian Amoruso.

For Moore, the appeal was partly personal. Speaking to PopHorror, she said she had enjoyed the earlier films while growing up, making the chance to audition particularly exciting. She also highlighted the different sides of Riley’s personality and welcomed the opportunity to explore them.

Her comments suggest an interest in giving the character more depth than a brief description could offer. During the interview, she pushed back against reducing Riley to her involvement in selling drugs. That distinction matters in a series where viewers gradually learn more about each person’s choices and relationships.

Film Roles Beyond the Series

Moore’s film credits include Sarah, a personal assistant, in the 2016 comedy Popstar: Never Stop Never Stopping. She also played Mary in Tripped Up, released in 2023. These appearances provide a broader view of her screen work beyond the suspense associated with Riley.

For someone discovering her through a horror role, the comedy credits are a useful starting point for exploring her other work. They also show why a career profile should look at individual projects rather than assume an actor works in only one type of story.

Starring in Festival of the Living Dead

In 2024, Moore appeared alongside Camren Bicondova in Festival of the Living Dead, directed by Jen and Sylvia Soska. The film follows Ash and her friends as a festival commemorating an earlier zombie attack becomes the setting for another fight for survival.

Moore plays Ash, placing her at the centre of the film’s danger. While I Know What You Did Last Summer builds around secrets and suspicion, this project moves into a zombie survival story. It gives audiences another example of her work within horror, through a different character and setting.

Ashley Moore’s Baywatch Role

A further television opportunity arrived with the announcement that Moore had joined the recurring cast of Fox’s new Baywatch series. Casting coverage published in March 2026 identified her character as Jasmine, a rookie lifeguard whose ability is matched by a strong attitude.

The casting adds another familiar entertainment title to her career. It also gives readers a clear distinction between her roles: Riley belongs to the 2021 thriller series, Ash to the zombie film, and Jasmine to the new lifeguard drama.

Conclusion

Ashley Moore’s career has developed through several kinds of work, from fashion campaigns to comedy, television suspense and horror. Her early interviews show that acting was a lasting ambition, even while modelling provided her first professional opportunities.

What makes her story interesting is the steady movement between those stages. Her career offers a practical example of how an initial opportunity can lead towards a different creative goal, with each project adding experience along the way.